Shea Butter produced and distributed by Karite Gold

pure shea butter

shea butter from Africa

Beauty Secrets

The Two Most Important Beauty Secrets

Beauty secret #1: Keep your skin lustrous

Beauty secret #2: Don't let your skin lose its capacity to retain moisture


Dry skin not only looks less attractive than moist skin, it is also much more likely to become irritated and thus develop unsightly blemishes. As we grow older, our skin changes. It begins to lose its capacity to retain moisture. As a consequence, our skin becomes drier, more wrinkled, and spots and growths may appear. Aside from being somewhat unsightly, dry skin can be itchy and, if the skin becomes extremely dry, can become painful. Keeping your skin beautiful means keeping your skin moist.

Time-tested Beauty Secrets

For centuries, shea butter has been used in Africa as a way to keep skin beautiful. In the 1900's, the French discovered shea butter and began to use this magical substance sparingly as an ingredient in expensive moisturizers. Shea butter is now finally becoming more readily available world wide.

Shea butter, especially Karite Gold Original Formula with its additional essential oils, is a wonderful agent for revitalizing our skin cells so that they regain their moisture retention capacity. Unrefined shea butter not only contains a high moisturizing fraction, but also contains an extraordinarily high healing fraction. Because of these powerful properties, it's nature's finest one-stop product for beautiful skin.

The Healing Fraction: In early adulthood, our skin cells begin to become more porous and less elastic. When a moisturizer is applied, it hydrates the cells, but the cells quickly lose the moisture. The essential oils we add to Karite Gold Original Formula work synergistically with the shea butter's healing fraction to restore the skin cells' elasticity. As the healing progresses, the cells continue to admit moisture as before, but after the healing are better able to keep it from escaping.

The Moisturizing Fraction: Shea butter is a particularly good moisturizer because it penetrates the skin quickly, while leaving it feeling soft and smooth with no oily residue.

To take advantage of these two beauty secrets, apply a moderate amount of Karite Gold daily. After you have coated an area of your skin with shea butter, spend some time making sure that the shea butter works its way down under the surface of your skin. Move your fingers in a circular motion as you apply the shea butter.

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